SEO for midlifers, how important is it in the digital 21st Century? Well, just to mention. Globally, there are over 3.5 billion Internet searches, Each day. According to Google have more than 70% of all searches a local intent. So for you and your small Business, it must be of big importance to become online, and be well optimized.
SEO for small Businesses. Understand google what your Business site is about? Can your target audience find it? SEO it's about making your site and content: user, search and mobile friendly, first of all for human beings.. But of course your sites must also become, discoverable of the search engines.
In short, you can say that the whole point of SEO search engine optimization, is to make it possible for the search engines, to better understand the content on your Business sites. So that they can suggest the best result, that can solve your potential visitors and customers, search intent.
So today when everybody have gained smart mobile devices, access to internet, almost everywhere and all the time. It is of huge importance that your small Business can offer a "4 pillars" internet presence... Because ther is on internet most people will find you and your small local Business, make comparissions, reviews, decissions, and even make e-commerce, etc.
Google has sent out very clear (update) signals, that this will pay off through better ranking results. On the Internet today, it all hangs together everything is so interrelated, so it's hard to point out one or two specified SEO signal.
But make no mistake, today you must build a blog or website, that is the very best possible resources, for whatever your business is about, whatever your topic is, whatever your Chosen Niche is, whatever your products or services are.
Your Business site, must be the best resource. Your site must be a super brilliant place that people jumps into, reads and say WOW! This was really valuable and relevant, this is exactly what i'm have searching for, and those people will certainly come back, and go to more of your pages, and they will talk about and share your site, with friends and others.
Omi Sido, mentioned in one of his Sunday talk, about relevancy as an important SEO factor.. And yes it is. Relevant keywords to your relevant, home made, valuable content, for the relevant audience, at the relevant time and on the relevant Social media platform. Simply.
So Ladies and Gentlemen everything is today connected, your content will create strong signals to the "social media". And it will in turn be independently signaling to Google that your site is very popular, that your site can solve people search intent, it is valuable and relevant.
Therefore, Google wants to help, by your site get a better ranking. You should know that everything that Google now is building into its complex algorithm system are smoothly leading us all, more and more toward an Internet in the 21st century, That we all really want.
Out of your SEO efforts, and consumers want to get much better answers to their questions, from their daily internet searches. This is the main mission Google Have... SEO is not dead, far from it.. It is still part you need to consider about.. For example, as I have already said, to become super: user, search and mobile Friendly.
Many of you are probably heard about, and wondering what is really SEO?
SEO stands for (Search Engine Optimization). It is the important process of getting traffic to your Business site or blog, from the free organic, editorial or natural search results, on search engines.
One could also say that SEO for midlifers, is methods to make your small Business visible on the internet. I will not do a very deep dive into the topic, but my point is that you should get an understanding of what it is and what it stands for. There are plenty of sites on the Internet, that dive deep to the topic, for those who think its very interested and want to deepen their knowledge.
You've probably also heard that SEO is very complicated, and it is true enough. But to implement SEO for your small Business, so there is no reason for concern. You do not need to first become a technical expert or a web programmer.. Make just sure to create a "4 pillars" internet presence.
Here on my website, you will find lots of Free tips and good advice, to build an internet presence, which seo course included. But there are no short cuts or quick-fix. You shall ignore distractions, to not get caught in "SEO fads". Today's modern SEO for a small local Business, is all about four point.
All major search engines such as Google, Bing and Yahoo search results, which primarily web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers the most valuable and relevant to users, based on their issues. Search engine optimization may seem like alchemy to the uninitiated.
And yes, that's it too, but for you to start a small e business and build a Business site or blog, you do not need to learn the smallest details, but it is quite enough to have a simple overview. Search engines give reward to websites and blogs with the right combination of ranking factors or signals. SEO is all about making sure your content generates the right kind of signals.. To be found, and to solve people search intent.
One of the main ways that your small Business should be able to establish authority and win the trust of your visitors is by consistently creating valuable and relevant content through various channels.
In other words, your content and your Business site, give people the absolute best help that can be found on the internet. The old adage, (you have to quickly adapt or die) could never be more true for us 50+ old-timers, especially when it comes to new seo strategies these days.
Many of us probably some time feel a certain envy of all youths who have grown up with the Internet as a natural part of everyday life, and do not have to worry so much about adapting from the old offline reality to the new online business mindset. Obviously, there are many 50+ people who are very web-savvy, but people born after 1990 have an advantage.
The internet has drastically changed the way users find information and help today, and it will definitely continue to quickly develops, whatever we 50+ old-timers, like it or not. It's easy to get set in your ways, and feel comfortable with your long-ingrained strategy, but it will not be sustainable in today digital era.
It is very important for you, who are prepared to starting or already run an small Business to focus on getting out the old offline way of thinking and develop along with the new strategy from Google and other search engines to find a long-term success of your company.
As i have said.. Your Business sites, the content, should always be create first for human beings, not for the search engines. The content is and always wants to be the stable spine, that holds up your Business sites. Content marketing and Social marketing will continue to quickly increase in importance, as an result of the digital revolution.
Now let's take a little look at how you can develop your strategy in line with how the search engines think and develops. We can begin by looking at how everything has changed. One way to do this i think is by comparing some SEO tasks and methods, and then look at what has been recommended in history, versus what is recommended by the search engines now, and for the future.
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These brainstorm tools, gives you a yield of 10-20 times more phrases and keywords than every third-party keyword tool (including Wordtracker's and Google's) combined! Each keyword in the world that contains your "Site Concept keyword" want to be discovered and returned to you with additional valuable data. Ready.
Let us say that a person writes in the google search box, "apartments for rent in Jomtien, Thailand." Instead of just getting the items included the words "apartments market," Semantic search will offer you results that are related, such as apartments for sale, apartments in other counties near Jomtien, etc. The essential point here is that Google will focus more on the searcher intent and the contextual meaning of terms.
When it all comes down to it, it is actually you, in your own small Business that will need to understand semantic search and how to write your content with this new mentality in mind..
Focus first on the users, produce valuable and relevant content. That must be the most important factor to that your Business site to be found.. And that will for sure, to intensify its importance because of the increasing amount of content on internet. Which the users expects to super quick and easy find.
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Today You need customers to survive and thrive as a Business. But to attract customers, you have to provide the right information, precise the information that your target audience is Searching for. Discovering that, well… that's the real challenge, isn’t it?
Historically: Content has always been supposed to be written first for living persons, but that does not mean it is actually what many did. So in the past there was a huge focus on writing content that would rank fast and well in the Serp's ( search engine results page) it came to using the right and appropriate amount of keywords with the result that the quality was then suffer.
You must write for human beings first of all, and for the search engines second hand, search engine spiders technology to scan and understand your website content, are quickly becoming more and more refined. As a content provider, you must always think, is your content worth reading by many millions of people? for the purpose of the content is to provide value and relevance to other living people.
When you begin to focus on solving search intent, providing real value and relevance, instead of just churning out disposable content, your readers, your potential visitors and customers, will quickly to notice it. And they will refer others to your website, in large droves...
It is sometimes hard and time consuming work to create it, but in the long run it generates lots of long-term referral traffic to your Business site or blog, and your reputation as a quality expert in your niche would naturally increase with time, which ultimately is beneficial for your small Business.
Google wants to make it easy for their visitors to find valuable content, because the majority of searchers looking for help, to solve a problem, as I said it is now globally over 5 billion Google searches per day so your strategy should be in line with Google's long term strategy to provide valuable and relevant assistance and information first and foremost. You must also Take a look at this Article i made about Content...
Historically: Quite similar as for content building but in most case this advice was generally ignored. It was about fitting in keyword-rich links where possible, and in as many websites as possible. The more variety, the better, so this was often placing links on directories and forums, similar to charging an automatic weapon with a full magazine and one in reserve, uncertain, ignoring completely the aim, just fire, fire, fire empty all the magazines, pray, and hope for as many hits as possible.
Links nowadays you have to earn them. Today it's more important to build relationships and earn links from valuable, relevant and authoritative sources. But this does not mean that directories, forums and other links is no longer an accepted practice, it just means that you have to be much more restrektiv and selective.
Real people want to help real and honestly people, it is ultimately what traffic growth is all about now today. I have written a related article about, how to create "Pillars Articles"
So that's exactly what a link or a referral is today. If you align yourself writing content with the intent to really help people, you will soon find your small Business that is really booming, with an abundance of traffic to your Social media sites, Business site or blog. With the increased traffic to your site so will the revenues to increase as a natural consequence.
Historically: Earlier in the social media childhood so have not social media had a major SEO influence at all. Because the SEO mindset was all about rankings in the past, social media didn't have much of a place for brands.
Today and in the Future! Now Social media very quickly become obvious. But social media is technically still not 100% fully a ranking factor for Google, that the possibilities connect with your audience and visibility has grown enormously... In many countries, Social media today it's many companies' No1. influencer of folks purchases.
This makes social media has gained a top priority for marketers today. You should certainly include social media sharing features on your own Business site or blog, there is no doubt, you should in my opinion have at least these four: Facebook, Twitter, Google+ and Pinterest... Today Social media have become, small Businesses main marketing tool.. Read my Article: Why Social media benefit small Businesses more in 2017..
It is important to ensure that you develop together with the search engines and constantly keep up with their updates, when creating your strategy. But one thing is in my opinion the most important thing and that is, to offer a "4 pillars" internet presence.. There you must always focus first on the users, write and post for human beings, not for computers...
Tips: I am warmly recommend you to look at this Video Tour ..
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