Content marketing, will tell your potential visitors and customers the purpose of your small Business. It must solve your target audiences search intent and need.
This my friends, is the on-going process that put focus first on the users, before any selling can take place. This PREselling process will to heavily attract and retaining customers through the consistent creation of your: valuable, relevant, and "home-made" content.
With the intention of changing or enhancing consumers awareness and behavior. It is an non selling, on-going process that is not stands alone, but should always be integrated into your overall marketing strategy.
Content Marketing. It's about transforming your Small Business, into a new and very exciting digital dimension on internet. I personally think it's very fun, with just some few clicks you can reach and help your super target audience. Use your content marketing to grow your small Business locally, and in many industry, to even extend the market globally.
What i mean is actions: easy, quick and inexpensive, to do-it-yourself, even if you are the "newest newbie".. Remember to always writing your content first for human beings.
Don’t aim for perfection, but strive to just be yourself, natural, and to become the best marketer you can.. People will click on your Business sites, and visit your Business, because of Why you offer your products or services... And with "Why" i don't mean to earn money or make a profit, because that is an result, and will always be an results.
Content marketing in 2018, is a natural digital ingredient for all small Businesses, regardless your country and indutry. It will generate web traffic, leads and links. It will increase the numbers of potential visitors and customers to your physical Business.
Initially you must be prepered to spend: some money, extra time, working efforts, to build a solid foundation. But as a small Business owner you already know that building a Business takes time, and that also including marketing.
However, we know in the last 5 years, Internet and marketing has undergone a huge transformation that has no historical comparisons. For example if you are a local: car repair shop, supermarket, hairdresser, electrician, flower shop, accountant, restaurant, etc, etc.
You can write a post on your Facebook business site, take a photo, or shots an 1 minute short video with your Smartphone, post it and with help from $1 dollar, push the blue "boosting" button. All this take you 5-10 minutes, and in seconds you will reached your laser target audience.
How can you make your content marketing prominent? As i said above... People do not click on your Business sites, because of What you do, or What you offers.
People will visit your different sites, or your "brick and mortar", because of Why you are doing what you do, and Why you offers your products or services.
All this together will be a very unique personalized content marketing, that will make you and your small Business will stands out. Just look around in your own local area, on small businesses that are successfull, and where people very much like to visit.. I am convinced you will easy find many ingredients from this article, in theirs business and content marketing.
This will be the kind of content marketing that will clarify Why your business exist, Why people will trust you, Why so many people do business with you, Why people talking about you on Social media, and mentions your Business name in conversations related to what your Business is about.
Create a unique value, create a content that is written and "homemade" with your own voice, your unique style and personality, your genuine believe in, your big interest and passion for your business. Why you do what you do, and Why you offers your products or services. That type of content marketing, will your potential visitors and customer, quickly discover.
"Boosted Posts".. There is no trickery and manipulation, boosted posts is the day to day bread and butter for local small Businesses, B2B, Entrepreneurs with small budget, People who don't have the tools or web-technical knowledge, freelancers who have no money, consultants, etc.
In short, to press the "blue button" is the simplest thing you can do, and to day even web savvy people in the industry talking about how efficient this have become. Basically because of the huge development of the numbers of: internet users, social media users and smart mobile devices.
I mentioned above, my recommendation for all small Businesses and their content marketing. Is to always use a mix of paid and organic search results. Facebook have taking big steps to simplify and optimize their ability for small Businesses, to "boosting" their visibility.
A reality for most small Biz is, the majority of their potential visitors and customers, already have a Facebook account.. All small Businesses, should today have an Facebook business account.
I have written an Article about Advertise business online. What i am meaning, is for small Businesses from that doing almost now paid marketing at all, you will see very good results from just "boost" your Facebook Posts, and this can be done with only $1 dollar/per day.
People visit and do business with you and your small business, because they like and trust you. No matter what size, or what your business is about, you focus always first on the customers. When you do that, the customer you dealing with, will feel like they are the only customers you have.
Does it matter how you market your business? Yes and No.. In the end there is only one type of marketing that is important to your local small Business: That consumers can find your business when they make relevant Internet search, that you can really solve their search intent, and to adds new customers.
That you will provide customer experiences, Allows your customers will be much more than satisfied, and that will as an result, ensures higher growth.
The most important thing is that you keep up with the rapid development of Internet, and adapt your marketing. It does not mean that your local small business needs to employ people just to take care of your content marketing. As i have said, an local small Business who do almost non marketing, you will reach far, just by regularly "boosting" your Posts.
You can always in future if needed get help from a Marketing Consulting Company, but start with what you can do and fixing by yourself. By the way, you who already have a small Business, i think you are the real expert on your own Business and your target audience.
Small business owners with different backgrounds in different countries will always look at content marketing, from their own perspective and their own individual needs and goals.
As i have said many times, the majority of all small Businesses, have a small budget, have little time, some time very little digital knowledge. But thanks to the digital revolution, there are many small, simple, fast and free improvements you can implement and manage yourself, without first having to become a computer expert and web programmer. Here on my website you find tons of Free fix it by yourself, tips and advice.
Never before in the Internet's short history, has consumers made so many Internet searches, Over 3.5 billions of searches each day. Content Marketing 2018 for small local Businesses, is about making your content searchable and visible for your laser target audience.
Long before the term was invented, people have "consumed" content, they use it to prepare a purchase, they like it, the words and images is essential for today's digital behavior and persuasion. A valuable and relevant content, play the decisive role in almost all promotional methods. A good marketing strategy is really a mixture of different tactics and strategies.
Your customers don’t care about your marketing definition. Becaus the pure theoretical definition of content marketing and even its value, will not make any big change, to your customers lives. Keep your focus on the customers, and your overall marketing. As a local small Business owner and marketer, you want to know what works and what your customers need.
Simply to market your small business on the Internet, so that potential customers can easily find you when they make their relevant Internet search. But first, you need to have a real business website, and today you have to be able to offer e Commerce, if it possible. Those small Businesses that have e Commerce as a purchase choise, will increasing their sale with over 20%..
This becomes your digital version of your "brick and mortar" business on the Internet. And you can start to filling your mobile friendly sites with valuable and relevant content, about the purpose of your small Business.
Think about it. Your visitors share your business site on social media and talking to friends and family about your "brick and mortar" business and think it is well-stocked, knowledgeable and experienced staff, they found where they've been looking for and are very satisfied.
People ask where is the shop? The answer is, that we found it when we searched the internet, and they have an impressive Business site, where potential customers can also choose e Commerce. But we chose to visit their real shop... Well this is not a unique senario today.
As i have said, content marketing is much more than simply throwing something up on your site. Because consumers have access to Internet anywhere and anytime today, comparison for only a few years ago.
Today, people use the internet and searching for almost everything, "social media" is an important messenger, contact intermediaries, etc, in all countries.
But as i have said many times, your Social sites i only One part of your "4 pillars" internet presence. Social media can never replace your own Business website, because you can not own your "social media account" in the same way as your own Business site.
Your social media sites are not a place for heavy sales pitches. Therefore, you should quickly invite and help your visitors to clicks into your own business site, as you owns and can have full control over.
I have chosen this example, of Excellent Content Marketing for small Business. Which I myself quite often visits, when I'll fix something with My own Mercedes car.
Why I choose this small Business as a content marketing example. Well, simply because this is an very good example. Mr. Bergsma started from scratch, discovered a big need, transforming his very big interest and knowledge for technology, mechanics and Mercedes cars, into an profitable small family e-Business.
Which now more than 15 years later, even have a big international audience. Mr. Bergsmans content marketing have grow up and envolve, from early 2000s with the importance of creating a real Business site, the birth of Social media, beginning to use Youtube with a very simple camera, producing more over 1000 instructional Videos, about "let us repair it Yourself".
There is no questioning, about what the purpose is with Mr. Bergsmas small Business. He have included all the important ingredients into his content marketing: Personality, unique and "homemade", valuable and relevant.
But build and run a small Business, is not about rocket science. I believe, that 100s of millions persons on earth, that have the right entrepreneurial mindset, can Find your niche, that interests you very much. And that also will become your big passion.
Here you can see how a former aircraft mechanic found a niche that had a big in demand using his keen interest, hobby and knowledge of Mercedes cars, he built a small car repair business, at his former dairy farm . Where he rehabilitate, fixes Mercedes cars to people around Seattle on USA west coast, but he have developed his small local family business https://mercedessource.com even farther, thanks to the rapid internet revolution.
He has of course a real Business Website, which he refers to in his YouTube videos. Where he sells e-Books and various automotive products that people can buy with the help of e Commerce. Here you can see an example from his YouTube channel This is a extraordinary good example on, content marketing. A small Business that has a proper "4 pillars" internet presence, with e Commerce.
Additionally, as you can see, he also have several Social media accounts. There are also lots of Reviews, that helping spread the message around the world to the Target Audience...
This is not a big company with very big finance muscles to make huge content marketing campaigns, but this is just a small family Business. They do not have a super advanced and expensive equipment, to produce all this YouTube Videos. I says that because, today, there are very good Video equipment that won't cost a lot, and that is easy to manage without first having to become a professional film Producer.
- You don't need fancy and expensive equipments...Start with your Smartphone, make a short 1 minutes video, for example about a special offer this week.. Upload the video to your Facebook Business site, "boost it" with $ 1 dollar / per day.. That's it, simple.
Obviously his genuine knowledge and experience of Mercedes cars also played a very crucial role. But without his big interest and enthusiasm, this business wold not at all achieved the same results. The conclusion is to succeed in building a successfull small business is. Finding a niche that interests you, that can become your "big passion," and has an Demand.
There is no Secret.. But according to Google, writing content and marketing it, is always about create and display your messages, first for human beings.. Far too many trying to please the search engines firstly.
Content marketing is about presenting your small Business for your target audience on internet. Content marketing, is telling about the purpose of your business, why you doing what you do, why you offers those products or services. Explains for the search engines, so they understand and can suggest your business site, to your laser target audience.
But first, let me just mention that due to the rapid digital developments, it pops up, fantastic features, the Internet is literally flooded with digital techniques and methods, there are digital marketing agency that can deliver stunning, advanced technical analysis, content marketing and seo service.
Marketing agencies operates not for free, their services cost money, they're running a business, and performs a serious work. Maybe you will use their services later, in future. Anyway, you who have a small local business with a small budget, then it is primarily marketing you can do yourself, for as little cost as possible.
But equally important is that you know how to do it right, from the early beginning, otherwise all the work you put down can be a big waste of time, and the results will be forthcoming.
On the internet there is tons to read, there are plenty of YouTube videos, here is another example. These three boys: Eric Enge, Martin Traphagen and Martin Shervington, they have extensive knowledge, long experience, and perform daily excellent work for different Business types.
This CTPM content marketing modell is a natural process. People will not taking buying decisions because of what you do, or what you offers. They will buy from you because of Why you do what you are doing, and Why you offers your products or services. And just to clarify, the "why", I don't mean to earn money or make a profit, because that is a result and will always be an results. Content marketing come first, and the result always comes at the end.
The search engines main mission has always from the beginning been to organize the world's information on internet, and give the best suggestion for the searchers. When one of your potential customers are doing an internet search for products or services related to your small Business, it is Google's job to suggest a link to your business site.
To manages with this, you must also have a keyword-driven content strategy, in order to help google finding out what your content is all about.
Remember that your success starts with focus on the users, and solving their search intent... For those people looking for a flower shop nearby. It must be nice for you who have a local flower shop in that town, to also be clearly visible, with your "4 Pillars" internet Presence.
In the wake of the quick technological development, have voice search quickly become important. Listen to Omni Sido at his short weekly "Sunday Talk" video In this episode he talks about voice search.
Keywords, content and search engines have a very different relationship than for 5-10 years ago, technical progress has taken huge steps, Google is today much smarter. What is the purpose of your small business? Keywords in your content, must be relevant to your location and what your business is about, nothing else. So make no mistakes, keywords relevant to you Business, still play a huge role when people making search to find you, and for Google to find your Business sites.
To find relevant keywords connected to your business and content. To make it as easy as possible for your self, i suggesting that you use a Brainstorming tool
This is Probably Today's most advanced and easy to manage, Niche and Keyword Research Tool of its kind on this planet! Absolutely no factor overlooked. Take a taste bite, excellent help to boost your content marketing in 2018, how to find local keywords, how to find your niche, how to get traffic, and much more. In this short video, you will get an overview of what to begin with, and why .. Press play and watch this video Now.
These brainstorm tools, gives you a yield of 10-20 times more phrases and keywords than every third-party keyword tool (including Wordtracker's and Google's) combined! Each keyword in the world that contains your "Site Concept keyword" want to be discovered and returned to you with additional valuable data. Ready.
You shall first and foremost, writing your pages and articles for human beings, for the potential visitor and users of your business, products or services. The whole Point for you is to producing extraordinary, valuable and relevant content on your Business site.
Today, still less than 50% of all small businesses have a proper Business site, i find that startling, but at the same time not surprising. Many small business owners have Little time, see no need, or maybe lack knowledge, interest and experience to create and manage a real business site.
All small Business owners who have knowledge and experience have probably already build a Business site. My advice is to use a Business and website tool, so you can easily and inexpensively build and maintain your own business site. On this Video Tour you can see for yourself how easy it is.
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